Frontier Co-op

Launching a natural products leader's marketing ecosystem

Project Context

Founded in 1976, Frontier Co-op is a leading provider of organic herbs, spices, and natural products, known for their Simply Organic brand and white-label production for major retailers like Whole Foods' 365 brand. Operating from Norway, Iowa, they maintain strict quality control over their products, with in-house testing laboratories and manufacturing facilities.

With a small internal development team focused on enterprise tools, they were looking for a technical partner to pick up where their previous agency left off on their marketing website implementation. What began as a request for technical training evolved into a comprehensive website overhaul and long-term partnership.

Services

Web DevelopmentTechnical TrainingTechnical Leadership

Timeline

4-year partnership

Team

1 web developer

Key Technology

Craft CMS

Industry

FoodConsumer

Project Opportunity

Complete the marketing website implementation and establish a foundation for future marketing initiatives that would support their growing product lines and digital presence.

Platform modernization

We evaluated and completed their Expression Engine implementation, later transitioning to Craft CMS for improved capabilities. Our custom templates and e-commerce integration deliver a performant website that showcases their extensive product catalog.

Internal team empowerment

We provided hands-on CMS training for their marketing team and front-end developer in rural Iowa. Our comprehensive documentation covers everything from daily content updates to creating campaign landing pages, enabling their team to independently manage content, launch products, and run marketing campaigns.

Frontier coop craft cms empowerment recipe collections

Frontier coop craft cms empowerment recipe detail

Outcomes

Our intervention transformed a stalled project into a stable platform for Frontier Co-op's digital presence, while empowering their internal team to manage ongoing content and marketing needs independently. We completed the previously stalled website redevelopment in just 6 months, establishing a 4-year ongoing partnership for strategic initiatives.