Marler Clark

We developed a new site structure that houses content from 17 different websites while ensuring clear pathways to both educational resources and legal services. Our custom migration scripts preserve thousands of articles and their relationships, while building an information architecture that scales with future content.

We offered three visual design directions based on our branding workshop with the Marler Clark leadership team. Our final visual design system balances the firm's legal expertise with an approachable, trustworthy presence. 

The homepage hero utilizes an autoplaying video of partner Bill Marler to give users the sense that there is a real person in the law firm ready to fight for them. The enhanced News section serves as the primary entry point for most visitors, showcasing recent articles in a newspaper-like format.

We optimized the mobile experience for quick access to critical information, knowing many users access the site from hospital rooms while caring for sick loved ones. Our static page caching with selective dynamic loading of contact forms ensures fast load times while maintaining critical functionality.

Our interconnected content strategy pulls relevant information from across previously separate sites. The permanent redirect system ensures all visitors reach equivalent pages on marlerclark.com, while intuitive content relationships serve both SEO and user needs.

We streamlined content management by unifying previously separate publishing workflows into a single system utilizing Craft CMS. The new workflow makes it easier to create content relationships across topic areas, enabling the firm to maintain their position as a leading voice in food safety education.