Project Context
Since 1969, NeoCon has served as the world's leading platform for the commercial interior design industry. Each June, their annual conference at THE MART in Chicago transforms into one of North America's largest trade events, drawing over 50,000 industry professionals.
The show unites designers, architects, end-users, manufacturers, and other industry professionals, showcasing over 400 leading companies launching thousands of new products.
NeoCon brought us on as their development partner, where we work alongside their design firm Maiarelli Studio to support their growing digital needs.
Services
Timeline
4+ year ongoing partnership
Team
1 web developer
Key Technology
Industry
Modernize the digital infrastructure and create an intuitive exhibitor directory system that serves both event attendees and exhibitors, while ensuring reliable performance during peak usage periods.
Modern technical foundation
We transformed their website infrastructure with version-controlled deployment processes and Craft CMS implementation. Our system integrates with their exhibitor management platform, automatically syncing company profiles, floor maps, and event details.
Offline-ready directory system
We rebuilt the exhibitor directory with powerful filtering capabilities and offline support, ensuring attendees can discover relevant showrooms and products in any condition. Our innovative system uses web workers and smart caching to maintain functionality even in dead zones or when thousands of simultaneous users overwhelm the venue's Wi-Fi network.
Outcomes
Our 4+ year technical partnership has strengthened NeoCon's position as the commercial design industry's premier digital platform, powering exhibitor discovery across multiple vertical markets including education, healthcare, and government sectors while supporting year-round engagement between exhibitors and attendees.
50,000+
annual show attendees supported
300+
critical issues post-launch
100%
directory availability maintained with offline access