NeoCon Exhibitor Directory

Scaling North America's largest commercial design show platform

Project Context

Since 1969, NeoCon has served as the world's leading platform for the commercial interior design industry. Each June, their annual conference at THE MART in Chicago transforms into one of North America's largest trade events, drawing over 50,000 industry professionals.

The show unites designers, architects, end-users, manufacturers, and other industry professionals, showcasing over 400 leading companies launching thousands of new products.

NeoCon brought us on as their development partner, where we work alongside their design firm Maiarelli Studio to support their growing digital needs.

Services

Web Development

Timeline

4+ year ongoing partnership

Team

1 web developer

Key Technology

Craft CMS

Industry

Arts & Design

Project Opportunity

Modernize the digital infrastructure and create an intuitive exhibitor directory system that serves both event attendees and exhibitors, while ensuring reliable performance during peak usage periods.

Modern technical foundation

We transformed their website infrastructure with version-controlled deployment processes and Craft CMS implementation. Our system integrates with their exhibitor management platform, automatically syncing company profiles, floor maps, and event details.

Offline-ready directory system

We rebuilt the exhibitor directory with powerful filtering capabilities and offline support, ensuring attendees can discover relevant showrooms and products in any condition. Our innovative system uses web workers and smart caching to maintain functionality even in dead zones or when thousands of simultaneous users overwhelm the venue's Wi-Fi network.

Outcomes

Our 4+ year technical partnership has strengthened NeoCon's position as the commercial design industry's premier digital platform, powering exhibitor discovery across multiple vertical markets including education, healthcare, and government sectors while supporting year-round engagement between exhibitors and attendees.

50,000+

annual show attendees supported

300+

critical issues post-launch

100%

directory availability maintained with offline access