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Permira Consumer Insights

Automating manual market research into powerful intelligence tools

Permira Consumer Insights

Project Context

Permira, a global private equity firm, transforms businesses through strategic investments in consumer technology, with notable portfolio companies including Doc Martens, Minted, and AllTrails. 

Their Consumer Team's investment decisions rely on comprehensive market analysis, previously requiring associates to manually compile data from multiple sources into detailed reports for investment decisions.

Services

Web Development Product Design Third-Party Integrations Internal Tools

Timeline

4 months

Team

1 engineer, 1 designer

Key Technology

React Snowflake

Industry

Financial Services
Project Opportunity

Build an automated report generation system that consolidates data from eight third-party APIs, transforming weeks of manual research into instant, standardized intelligence reports for faster investment decision-making.

Complex data integration

Our custom system pulls and transforms data from eight different APIs, converting raw metrics into meaningful insights. Each data source requires specialized calculations to generate the metrics Permira's team needs for analysis. This allowed Permira’s team to review a holistic dataset about each company, including employee headcount, revenue, recent social advertising, and more.

Permira consumer insights data integration

Browser-based processing

Through innovative JavaScript architecture, our application handles intensive data processing entirely in the browser while maintaining performance with large datasets and complex calculations.

Configurable report generation

Our reporting engine produces 50-60 page PDFs with adaptable charts, tables, and time resolutions. Components automatically update with new data while preserving consistent formatting for professional presentation. 

We developed a design system for chart and table styles using their brand colors, with only minor adjustments made to enhance accessibility while maintaining brand identity.

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Outcomes

Our automated intelligence system transformed Permira's research process from weeks of manual work into instant insights, enabling the team to evaluate investment opportunities with greater speed and confidence.

90%

reduction in report generation time

60+

pages of automated analysis per report